If you’re thinking of selling your house, it’s important to make sure you hire an agent who has a solid marketing plan in place and knows what they’re doing so they can walk you through the process with ease.
To make this already overwhelming process as easy as I can for you, I’ve included my own marketing plan along with a break down of the whole process from start to finish.
Also, as a bonus to you with my extensive lending background, I wanted to make sure that you know I am able to pre-screen potential buyers prior to accepting any offer thus reducing the chance of escrow falling through because of a buyer who doesn’t qualify!
My Marketing Plan (That usually get’s your house into escrow within 30 days):
Detailed & accurate market analysis to price your house - to sell your home quickly
Professional home staging - to present your home in the best possible way. After all, you don’t get another chance to make a first impression…
Professional ground & aerial photography
Professionally present your home on the Multiple Listing Service (MLS) - to get as many chances to make that first impression in person
Add your house to Zillow, Redfin, Realtor.com, and other third-party websites
Same day follow up on with every agent & buyer who shows interest in your house
Well-advertised open houses with my loan officer present - to ensure with can pre-qualify interested buyers on the spot
Utilize multiple social media platforms within my network
Personally door knock the neighborhood with flyers
Share the listing among other agents within Keller Williams for even greater exposure
What’s this process look like?
This process generally begins by determining what a reasonable asking price for your house is. I will provide up-to-date information with a Comparative Market Analysis of your neighborhood that analyzes price, marketing times, financing, and condition of competing properties. These key factors will determine the best price in getting your property sold quickly at or above market price.
Remember! Your house is worth as much as someone is willing to pay for it. A property that has been on the market for more than four weeks is a clear message that it is not worth the asking price. A house may be worth more to the seller than to the buyers given current market conditions. This is why it is crucial you have an agent that is knowledgeable, honest, and realistic when pricing your home.
After you begin receiving offers, we’ll choose the one that’s the strongest and the best fit for your needs. Given my mortgage finance background I will prescreen every buyer to be sure they are financially strong and have the ability to buy your home. Buyer “pre-qualification” letters from other agents are sometimes only as good as the paper they’re written on. There’s nothing worse than accepting an offer on your home and then having escrow fall through later because your buyers loan fell though! I will make sure any offer you consider has a solid buyer behind it.
Once we open escrow, the buyers will have as many days as stipulated in the contract to go through their investigations (home inspection, termite inspection, appraisal, etc.). If they find something concerning with your house or something they don’t like, they can either submit a request for repairs or pull out of escrow completely. Otherwise, if they find everything to be agreeable, we’ll continue along in escrow and eventually, their loan will fund and we can close!